Leading academic to support ICT Reverse’s development plans

A LEADING north west academic is to work with Morecambe-based ICT Reverse to help the company’s drive to develop its sustainability strategies and practices.

Prof Joe Sweeney, the Dean of the School of Science, Engineering and Environment at the University of Salford, has agreed to become the company’s scientific advisor to help them develop new ideas going forward.

Prior to joining Salford, Professor Sweeney held chairs at the University of Lancaster, Huddersfield and Reading. He has more than 30 years’ experience working in the sector, with a breadth of impressive accomplishments that include Founder and Chair of the Royal Society’s Industry Fellows College. He has a strong global profile and has published more than 100 scientific articles. 

Managing Director of ICT Reverse, Craig Smith, said: “We are delighted to have Professor Sweeney agree to help us develop our business.

“We are a company that focuses on sustainability and have been collaborating with Joe on a number of exciting projects where his help has been invaluable. To have Joe agree to work with us and advise us as we move forward is a massive coup.

“He is a hugely respected expert in his field and when he offered to help, I was overjoyed, and I know he will make a massive contribution to the important projects we are working on.’’

Prof Sweeney said: “I have been working with Craig and ICT on an exciting project in collaboration with Lancaster University which looks to extract precious metals from recycled goods, and I have been really impressed with the company’s ideas.

“I am passionate about the environment and especially driven by the idea of ‘corporate recyclability’ where businesses and households can responsibly recycle everything that goes into their premises or homes.

“I am really looking forward to getting involved with ICT Reverse to look at areas like this and other possible scientific developments that could help businesses and individuals tackle the climate crisis.’’

Throughout his career, Joe has gained extensive experience of working with UK and EU global tech companies, bringing industry and academia together on projects which have consistently delivered tangible impact.

He has also been responsible for securing grants totalling more than £9 million from charities, research councils and industry, both in the UK and internationally.